Bathroom Brands Group has launched BB24/7, a new digital trade portal bringing its Crosswater, Burlington, Britton and Showerwall brands together in one online platform.
Developed for the group’s retail partners, the B2B portal is designed to streamline day-to-day operations, from product selection and ordering to account management and aftersales support.
Retailers can use BB24/7 to access live stock availability and account-specific pricing, place and track orders, and manage their accounts. The platform also offers compatible product recommendations, alternatives for discontinued or out-of-stock products, and prompts for required items, with the aim of reducing ordering errors, incomplete installations and returns.
Andrew Riley, Service Transformation Manager at Bathroom Brands Group, said: “Our new BB24/7 portal has been designed to make doing business with Bathroom Brands Group as simple and efficient as possible. By bringing together live stock availability, account-specific pricing, intelligent product recommendations, order tracking and account management in one place, we’re giving our retail partners instant access to the tools and information they need every day. It’s much more than an ordering platform – it’s a complete digital hub that helps retailers save time, reduce errors and focus on delivering the best possible service to their customers.”
The portal also brings a range of administrative functions into one place. Retailers can view invoices and credit notes, download technical documentation, raise and track returns, update account information and manage marketing preferences.
BB24/7 will also provide access to the group’s latest product launches, offers and business updates.