Global brand for complete bathroom solutions and kitchen fittings, GROHE unveils its strategic roadmap for the upcoming fiscal year. A cornerstone of GROHE’s strategy going forward is its heightened involvement in shaping and co-creating the future of the sanitary industry. Through active participation in key industry events such as ISH, the world’s leading trade fair for HVAC and water, in March 2025 and membership in influential organisations like VDMA (Mechanical Engineering Industry Association Germany), GROHE is poised to foster collaboration and drive collective progress within the sector, especially amid ongoing economic challenges.
As Bijoy Mohan, Leader, LIXIL International affirms, “Our roadmap for the upcoming fiscal year reflects our unwavering commitment to our consumers and customers, product leadership, and organisational excellence. A first highlight was our recent presence at Milan Design Week where we showcased the pinnacle of our portfolio with GROHE SPA.
Through product innovations and collaborations with key industry partners, we are confident in our ability to drive sustainable growth, delivering value to our customers and stakeholders alike, empowering them to thrive in a dynamic market environment. In the face of challenging global market conditions, our international business, especially in Europe, experienced a notable slowdown in demand throughout the year. To address these unprecedented challenges head-on, we have implemented strategic measures for the GROHE brand and the European market. We are confident that these proactive initiatives will not only mitigate the impact of adverse market conditions but also enhance our profitability throughout the fiscal year ending March 2025.”